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Fewer, better pieces.

VELOUR began with a simple conviction: that a wardrobe should be built slowly, from pieces worth keeping.

Since 2016

Curated in Karachi,
for Pakistan.

We curate from a small studio in Karachi, working with a circle of family-run ateliers across Pakistan — makers we know by name, paid fairly, visited often.

Each collection is deliberately small. We release fewer styles, made better, so that nothing is disposable and everything earns its place.

Responsible Sourcing

92% of our fibres are natural, traceable and certified.

Built to be Repaired

Free repairs for ten years, on every piece we make.

Carbon Neutral

Every delivery is offset and every return is free.

Fair Making

Living wages and long-term partnerships, always.

The Atelier

Where craft meets care.

Behind every VELOUR piece is a person who cut, sewed and finished it. We think you should know their name — and that they were paid fairly to make something you'll love.

Shop the collection →

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